We open on a juice bar in space, where your Sago Mini friends are lining up to experience the transformational effects of some truly ‘out there’ beverages.
Okay, so it may not be your typical preschool app. But after reading Charlie and the Chocolate Factory with my own kids and watching them crack up at the idea that candy can make you shrink or turn into a blueberry, the idea for Super Juice started to percolate.
Feeding the characters is a common occurrence in our apps (see favourites like Pet Cafe, Friends and Babies). We wanted to combine that familiar play element with the surprise of Juice’s Wonka-esque transformations to create an experience like no other.
Over the years, we’ve used a lot of the same reactions – yummy, yucky, spicy, etc. – when feeding the characters. With Super Juice, we wanted to explore what could happen if we took away the constraint of being literal and realistic and instead went over the top with the funny and fantastical.
Setting Super Juice in another galaxy also allowed us a lot of creative leeway. The menu at the Super Juice cafe is a little different than what Jack, Jinja and Harvey are used to, but when in Rome, right?!
I love that Super Juice lets kids do things they can’t do in real life or with a physical toy – they’ll never run out of ingredients, they won't get in trouble for making a mess, gross ingredients are a-ok, and there are so many reactions that it always feels like there’s something new to discover.
PS. In case you’re curious, the kawaii-octo-noodle-arm transformation is my personal favourite.