For kids. For parents. For giggles.

Welcome to Sago Mini

Sago Mini Available at MoMA Design Store

New! Build a giant snow fort

Let's play

Learning through play

Apps

Sail the seas, feed monsters, change diapers or travel through space in our award-winning apps.

Beyond the screen

Toys

Discover must-have toys for kids on the move! Toys that grow imagination and wonder. Toys to love.

Latest apps

Holiday Trucks and Diggers

Build a snow fort with trucks and diggers! Have fun decorating your fort with sweet, holiday items!

Planes

Zip through the sky! Glide through the clouds! Discover flying pigs on this airplane adventure.

Babies Dress Up

It’s dress up time! Spark imagination with pretend play! Try on dozens of cute costumes for hours of fun.

Our thinking

“ We make apps, toys, books all from the heart. ”

Aaron Leighton

Art Director
“ Delightful quirky designs both kids and parents love ”

Samson Lee

Head of Consumer Products
“ Hearing kids giggle - that’s what makes it worth it! ”

Vanessa Logan

Technical Artist
“ Sago Mini is a bridge for parents and kids to connect ”

Stephanie Lemoine

Toy Design Director

Featured toys

Jinja’s House

This adorable little house folds up and stores everything inside.

Tuck Me In Quilt - Limited Edition

Sweet dreams are in store every night with this adorable twin size quilt.

Jack’s Diner

This playset includes everything you'd expect at a classic diner.

Orbit the earth with Harvey in our NEW portable playset!