For kids. For parents. For giggles.

WORLD PREMIERE: Play our newest game ‘Apartment’ first!

Visit friends on each floor!

Sago Mini toys: now in store and online at John Lewis!

See how Jinja's House was made

Let's play

Learning through play


Sail the seas, feed monsters, change diapers or travel through space in our award-winning apps.

Beyond the screen


Discover must-have toys for kids on the move! Toys that grow imagination and wonder. Toys to love.

Latest apps

Snow Day

New! Your Sago Mini friends are snowed in – and the fun is just beginning!


Connect with Sago Mini like never before. Explore our complete collection in one magical app.


It's harvest season on the farm – and there's so much to cock-a-doodle do!

Our thinking

“ We make apps, toys, books all from the heart. ”

Aaron Leighton

Art Director
“ Delightful quirky designs both kids and parents love ”

Samson Lee

Head of Consumer Products
“ Hearing kids giggle - that’s what makes it worth it! ”

Vanessa Logan

Technical Artist
“ Sago Mini is a bridge for parents and kids to connect ”

Stephanie Lemoine

Toy Design Director

Featured toys

Jinja’s House

This adorable little house folds up and stores everything inside.

Tuck Me In Quilt - Limited Edition

Sweet dreams are in store every night with this adorable twin size quilt.

Jack’s Diner

This playset includes everything you'd expect at a classic diner.

Neville's Ice Cream Truck

Who's ready for a road trip? New: Vehicle Playsets

Vehicle Playset: Hugbot & Kiki's Fire Truck

Who's ready for a road trip? New: Vehicle Playsets

Harvey's Veggie Dog Car

Who's ready for a road trip? New: Vehicle Playsets

Orbit the earth with Harvey in our NEW portable playset!

Thank you for signing up
Oopsie! It seems that you have already signed up to our newsletter.
An error occured. Please try again.
Stay in the loop!