For kids. For parents. For giggles.

Play first in World!

Become best friends with the entire animal kingdom!

Jinja's House: Now at the Apple Store

New AR-enabled features!

Sago Mini Pillow Playsets

It's creative play, folded away!

New Sago Mini toys!

Great gifts for curious kids.

25+ award-winning games. One app.

Now available on iOS, Google Play and Amazon.

Play saves the day


Creative apps that celebrate open-ended play without rules, time limits or third-party ads. Preschoolers love 'em (we've checked).


Modern, thoughtful toys that mesh classic play patterns with contemporary design. (Parents: you can leave these out when guests arrive.)

Latest (and dare we say greatest) apps

Big City

NEW! Bright lights, busy streets, and sky-high skyscrapers.


Hop in the elevator with Jinja and ride it up, up, up – there's a friend to meet on each floor.


Hundreds of activities for curious kids. All in one place.

Made with love

“ We make apps, toys, books all from the heart. ”

Aaron Leighton

Art Director
“ Delightful, quirky design both kids and parents love.  ”

Samson Lee

Head of Consumer Products
“ Hearing kids giggle - that’s what makes it worth it! ”

Vanessa Logan

Technical Artist
“ Sago Mini is a bridge for parents and kids to connect ”

Stephanie Lemoine

Toy Design Director

Wishlist-worthy toys

Yeti's Pool Part

Yeti’s having a pool party, and you’re invited! Easy for little hands to squeeze, Yeti can squirt, splash, slide and dive in his very own floating pool.

Portable Playset: Robin's Farm

Tend to your barnyard animals, or plant some veggies. Will you sell them at the farmer’s market, or feed them to your hungry friends?

Vehicle Playset : Jinja's Jet

Jinja the pilot is ready to take to the sky with her mischievous gnome friends. Grab your sleep mask and your teddy bear, and don’t forget to take a sky-high selfie!

Orbit the earth with Harvey in our NEW portable playset!

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