Now available: Sago Mini Box

New! Sago Mini Box

Monthly magic, right to your mailbox!

Play saves the day


Creative apps that celebrate open-ended play without rules, time limits or third-party ads. Preschoolers love 'em (we've checked).


Modern, thoughtful toys that mesh classic play patterns with contemporary design. (Parents: you can leave these out when guests arrive.)

Latest (and dare we say greatest) apps


NEW! Prepare for takeoff!


Build a town with blocks!


Hundreds of activities for curious kids. All in one place.

Made with love

“ Delightful, quirky design both kids and parents love.  ”

Samson Lee

Head of Consumer Products
“ Hearing kids giggle - that’s what makes it worth it! ”

Vanessa Logan

Technical Artist
“ Sago Mini is a bridge for parents and kids to connect ”

Stephanie Lemoine

Toy Design Director

Wishlist-worthy toys

Yeti's Pool Party

Yeti’s having a pool party, and you’re invited! Easy for little hands to squeeze, Yeti can squirt, splash, slide and dive in his very own floating pool.

Portable Playset: Robin's Farm

Tend to your barnyard animals, or plant some veggies. Will you sell them at the farmer’s market, or feed them to your hungry friends?

Vehicle Playset: Jinja's Jet

Jinja the pilot is ready to take to the sky with her mischievous gnome friends. Grab your sleep mask and your teddy bear, and don’t forget to take a sky-high selfie!

Grow your green thumb with our NEW Robin's Farm portable playset!

Psst! We just launched a make-and-play subscription box that delivers creative activities, right to your door.
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