For kids. For parents. For giggles.

25+ games. One magic app.

Take a trip downtown!

Meet Annie the Skunk, Nutmeg the Squirrel, and Umi the Giant Squid!

Sticks to walls & floats in water!

NEW: Aqua Puzzles

Download World for free today!

Play saves the day

APPS

Creative apps that celebrate open-ended play without rules, time limits or third-party ads. Preschoolers love 'em (we've checked).

TOYS

Modern, thoughtful toys that mesh classic play patterns with contemporary design. (Parents: you can leave these out when guests arrive.)

Latest (and dare we say greatest) apps

Big City

NEW! Bright lights, busy streets, and sky-high skyscrapers.

Apartment

Hop in the elevator with Jinja and ride it up, up, up – there's a friend to meet on each floor.

World

Hundreds of activities for curious kids. All in one place.

Made with love

“ We make apps, toys, books all from the heart. ”

Aaron Leighton

Art Director
“ Delightful, quirky design both kids and parents love.  ”

Samson Lee

Head of Consumer Products
“ Hearing kids giggle - that’s what makes it worth it! ”

Vanessa Logan

Technical Artist
“ Sago Mini is a bridge for parents and kids to connect ”

Stephanie Lemoine

Toy Design Director

Wishlist-worthy toys

Walk & Play Finger Puppets

The world is your puppet theatre. Two ways to play + bonus, active-play props!

Aqua Puzzles: Island Adventure

Turn bath time into adventure time! These seafaring play pieces float on water & stick to walls.

Jinja’s House

This adorable little house folds up and stores everything inside.

Neville's Ice Cream Truck

Who's ready for a road trip? New: Vehicle Playsets

Vehicle Playset: Hugbot & Kiki's Fire Truck

Who's ready for a road trip? New: Vehicle Playsets

Harvey's Veggie Dog Car

Who's ready for a road trip? New: Vehicle Playsets

Orbit the earth with Harvey in our NEW portable playset!

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